The Content &
Copywriting Company
COx3 is an optimistic indie studio for content research, strategy, and product. We find out what people want, decide what’s worth saying, and make the things that say it well.
I. The studio
Every few years someone announces that the rules of persuasion have changed. The channels change; the rules don’t. People still buy to become someone, to belong somewhere, and to feel that their choices mean something. They still remember what is distinctive and forget what is merely different. They still trust what is specific and ignore what is vague.
That is good news. It means the fundamentals (understanding people, choosing a position, writing clearly, testing honestly) still work. And as everything around them gets louder and more alike, they have become the rarest thing a company can have.
COx3 is a small, independent studio built around those fundamentals. We study how people decide, help companies choose where to stand, and make the websites, words, and publications that carry it. We’ve read the critiques of advertising and attention. We’re still optimistic: attention can be earned instead of taken, and good work still finds its people.
II. Three practices
I
Research
Find out before you speak.
II
Strategy
Decide where to stand.
III
Product
Make the thing, carefully.
III. Contents of the catalog
I. Research
II. Strategy
III. Product
IV. Ongoing