Writing as a design choice.
“We treat writing as design: a rigorous process in which ideas turn into products or services that solve problems.”
Our mindset.
Words are the interface of every human system. They shape how ideas move, how knowledge accumulates, and how cultures cohere.
In that sense, writing is not just about communicating ideas, but engineering the narrative fabric that holds everything together. It’s how we design meaning itself.
When we treat our work this way, writing becomes a revolutionary act. It helps institutions articulate their purpose clearly, align their people, and create narratives that endure and mobilize change.
This is the philosophy behind everything we make.
Our studio.
The Content & Copywriting Company (orCOx3for short) is a writing studio dedicated to the cultural and technological health of the open web.
We see ourselves as a writing council: a congress of writers, thinkers, and creatives who believe that the web’s next chapter must be written with more care and intention.
We create products and pursue collaborations that can help us strengthen the world’s relationship with its own information, so that the web can once again serve its original promise: to connect humanity through shared knowledge and understanding.
Youce, our director, wrote in more depth about the birth of COx3 and the vision behind our existence inthis post.
Our work.
We strongly believe that to build on the web, we need stronger foundations: cultural, narrative, and technical.
Our work usually revolves around one question:
What would the web look like if its content was built to strengthen our collective understanding, not just our consumption?
For that, we build products that explore the architecture of content itself, say, how stories are created, structured, distributed, and preserved. Our goal here is to make the web a more conscious ecosystem, one that rewards dialogue and creative integrity for starters.
Our focus spans three brand divisions at the moment, each exploring a different layer of the web’s cultural and technological infrastructure:
Copybase—where we study “content systems”
The goal of Copybase is to study the underlying mechanics of writing online: how systems, workflows, and mental models affect the quality of what we produce. Our aim is to create conceptual and practical tools that help content professionals design higher-quality information systems.
Not just “write more,” but think better.
Anticuecas—where we explore “editorial workflows”
Anticuecas was conceived with the purpose of exploring the still-very-green potential of the Andean region, one of the planet’s most culturally and biologically diverse territories.
Through publishing infrastructure, editorial programs, and collaborations, we aim to strengthen the region’sinfoducts: the invisible systems that allow ideas, art, and knowledge to circulate across nations and communities, and at the same time, understand what it takes to scale online editorial flows between communities at a regional scale.
Somatica—where we research “the impact of generative AI in society”
Somatica is a purely research wing at COx3. We believe this is a necessary focus for exploring the cultural and cognitive frontiers of modern AI technologies.
We want to examine, critique, and experiment with the ways generative AI is shaping identity, labor, and governance. Our goal is to create knowledge —through research, prototypes, or critique— that helps humanity understand itself better in the age of machine cognition.
Find more information about our creative divisions in theBrandspage.
Our clients.
We work best with people who embody our values. If you want to work with us, make sure:
You have a point of view.And you’re building something that matters, not another dopamine slot machine or engagement trap.
You value clear thinking, strong systems, and intentional execution. You want the scaffolding beneath the story. Not just the “filling” inside the code.
You intuitively see writing as strategy. Branding as a continuous conversation. And precision as a liberating virtue, not a constraint.
Whether you work closely with us or delegate fully,shared energy is key. We build on trust, not transactions. We do this for the community.
You think in years, not quarters.You’re building slowly and intentionally, knowing that real work compounds, and that shortcuts dissolve over time.
If these values resonate with you, you can already say that you're part of our community. We’d love to meet.